Blog

Blog: web, SEO and technology

Articles translated into English. The full blog, with more than 30 guides and case studies, is in Spanish.

Game development

Rania: the platform game my daughter came up with

An Android platform game starring our dog Rania, my 9-year-old daughter's idea: built with Godot, C#, AI-generated art and Claude Code.

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Websites

Custom ASP.NET Core site vs WordPress: which to choose?

Speed, security and Google indexing: a typical WordPress site versus a custom ASP.NET Core site, with figures and real cases.

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SEO

Sites built with AI or Wix: why Google can't see them

Lovable, v0, Wix: wrong canonical, empty HTML, fake 200s. Two real cases and how to check your own site in 5 minutes.

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SEO

Why is Google not indexing my site? 8 causes and fixes

noindex, robots.txt, canonical, duplicate content, slow server, firewall: 8 causes with real cases and what to do.

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SEO

How to appear in ChatGPT, Perplexity and Google's AI

robots.txt for AI crawlers, llms.txt, Schema.org, Bing and IndexNow: the levers that help ChatGPT and Perplexity read and cite your site.

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SEO

Google Search Console step by step: a small business guide

Verify your domain, submit the sitemap, read Performance and Pages, fix indexing errors and follow a 10-minute weekly routine.

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Custom software

Automatic PDFs: quotes, certificates and reports

Quotes clients accept online, certificates and reports that generate themselves: 4 real cases and when automating is worth it.

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Custom software

Online appointment booking system for your business

Calendar per professional, reminders, Webpay payment and your own data: what to include and when it beats a generic platform.

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Custom software

Mobile app or web app? What your small business needs

Native app, web app or PWA: pros, costs and when each one makes sense, with real cases: a CRM on the phone and an Android game.

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Custom software

Automate repetitive tasks: win back hours every week

Payment reminders, daily summaries, numbering, overnight imports: real automations and a method to choose where to start.

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Security

Is WordPress safe? Why switch to a custom-built website

11,334 flaws in 2025, exploits within 5 hours and now AI: the risks of WordPress, the case for a custom site, and how I protect mine.

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Case study

Case study: Parcelas Patagonia, a custom real estate portal

Satellite map, land filters, automatic translation, prices in UF, USD or EUR and 34 city pages: how I built the Parcelas Patagonia portal.

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AI

AI for small businesses: 7 practical uses that already work

Automatic translation, unique text, explained reports, assisted prospecting and faster development: 7 real uses of AI.

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Local SEO

Local SEO in Pucón and Villarrica, Chile: real cases

Google Business Profile, reviews, city pages and local articles: how I rank cabins, landscapers and law firms in southern Chile.

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CRM

Custom CRM for law firms and accountants: 2 real cases

Cases, PDF quotes clients accept online, automated tasks and your own database: the CRMs I built for a Chilean law firm and an accountant.

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Game development

WindRush: a windsurf & kitesurf game made with Godot + Claude

How I'm building WindRush, a 3D windsurf and kitesurf game for Android, with Godot 4, C#, MakeHuman and Claude Code (Opus 5.5) as copilot.

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SEO

How Claude helped me improve SEO across all my websites

Search Console, GA4, Bing Webmaster Tools, IndexNow and AI engines: how I use Claude Code to fix what holds SEO back. Real cases.

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